Florence started Lovemere after going through her own motherhood journey and realizing most nursing bras just weren't built for real life, the constant feeding, the odd hours, the skin that suddenly feels different. As a mom of three herself, she decided to make her own instead of settling. Every single piece still gets tested by her and a team of fellow moms before it's ever sold, that part hasn't changed. The brand is based in Singapore, and its nursing bra collection skips the usual confusing cup sizes for one straightforward measurement system, paired with wire-free support and clips that actually make nursing quick instead of a whole event. From there it grew into maternity dresses, pregnancy tops, sleepwear, and swimwear, each piece meant to keep up with a body that's constantly changing. Mère is French for mother, and honestly that's the whole philosophy packed into one word: support moms without asking them to trade away style.