Most Diamond Buyers Overpay for One Thing, And It Isn't Carat Weight
When shopping for a diamond, most people focus on carat weight, color, or clarity. It seems logical, the bigger and clearer the diamond, the better it must be. But experienced jewelers know that's rarely what makes a diamond truly beautiful.
The real secret lies in cut quality.
A perfectly cut diamond can appear brighter, larger, and far more brilliant than a heavier diamond with a lower cut...